Expertise
I'm a strategic builder who turns 'we don't have resources for that' into 'here's how we did it anyway.'
01
Cross-Functional Operator
I bridge the gap between content, product, sales, and compliance, translating business needs into executable content strategies. Where most content leaders stay in their lane, I've proven I can collaborate with dev teams, navigate regulatory requirements, and turn stakeholder feedback into better work.
02
Foundational Building
I built product marketing foundations at a 6-person startup where I owned everything from positioning to sales enablement to customer customization. I didn't have the luxury of specialists, which meant I learned GTM mechanics from the ground up and can operate across the entire funnel.
03
Content, content, content
I've managed multi-layered content strategies across B2B and B2B2C channels—speaking to buyers, partners, and end users without diluting the message. I've built thought leadership for decision-makers, enablement materials for channel partners, and product content for end users, keeping everything aligned while ensuring each audience gets what they need to engage, trust, and act.
Defining
Edge
I thrive in ambiguity and pivot with purpose. Four years
in a SaaS startup tech has taught me how to wear multiple hats, shift priorities on the fly, and deliver under pressure.
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