Profile
Voted best dad jokes @ Remotiv
4 years running
Prior to joining Remotiv I was a Workplace Planning Consultant @ Fidelity- I helped retirement customers make the most of their financial futures. I obtained my Series 7 and 66 financial licenses and used them to secure a position leading other retirement investment advisors at Remotiv as their Lead Coach/Digital Experience Manager. In a nutshell, I'm a financial pro turned startup operator. If you need someone who understands how to navigate heavily regulated industries and build custom frameworks that work- I'm your gal.
What drives me?
Turning ambiguity into action and treating pressure as a motivator.
I love building things. Then I love fixing them when they break and replacing it with something better.
When people tell me "it's not scalable" or "can't be done" - some of my best work has been accomplished from other folk's seeds of doubt.
Besides work...
Talk to me about hockey, lifting weights, new tech, good books, and heavy music- I'm all ears!
I'm an operator, builder, storyteller, and perpetually curious human who thrives on creative problem-solving and loud music.
Background:
For the past four years, I've led all revenue operations at a SaaS financial wellness platform, where I've worn every hat imaginable, sometimes all at once. I've built digital content product lines that drove record revenue, launched white-labeled solutions for enterprise clients with 300,000+ employees, and owned the entire content narrative. I don't have all the answers but I'm really good at finding them. I don't need playbooks, I need room to create. Oh, and this is big, I've worked in some of the toughest fields- B2B copier sales, Fidelity call center, and restaurant manager. Why me? Because I'm resilient and that is a skill that can't be taught.
Core Competencies
Copywriting
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B2B and B2B2C messaging across multiple channels and stakeholder groups
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Brand storytelling that turns product features into meaningful customer value
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Campaign development from concept through execution
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Thought leadership content that builds credibility with decision-makers
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Digital content creation including video scripts, landing pages, and email campaigns
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Client-facing communications that inform, engage, and drive action
Account + Customer Relationships
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Building long-term client partnerships through trust, transparency, and results
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Resolving real-time problems quickly and efficiently under pressure
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Driving engagement through enhanced communication strategies
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Conceptualizing and delivering personalized solutions
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Facilitating in person promotional events
Content Strategy
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Multi-channel content planning and execution across complex ecosystems
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Overseeing content creation teams (UGC + in house creators)
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Audience segmentation and messaging tailored to buyers, partners, and end users
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Content workflow optimization and production efficiency
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Leveraging AI tools to enhance content development and scale output
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Developing content product lines that drive revenue growth
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Maintaining brand consistency while adapting messaging for different touchpoints
Product Marketing
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Product positioning that defines market category and competitive advantage
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Go-to-market strategy development from launch planning through execution
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Developing/overseeing user reporting/metrics
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Translating customer insights into positioning frameworks and messaging hierarchies
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Cross-functional collaboration with C-Suite Stakeholders, Dev Team, Analysts, Design, and Account Managers
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Driving product adoption through clear value communication and user engagement